Dear Miller Lite,
The new More Taste League commercials just seem so forced. First, the More Taste League has about as much ring as “Fourth Meal.” (Read: The clapper is missing from the bell.) Second, everybody really likes John C. McGinley, but you’ve managed to take the smugness we’ve come to love from his Scrubs character Dr. Perry Cox and surgically remove all the funny. Finally, it doesn’t even fit with the claims made in the ad. The “commish” emphasizes the great taste and carb standards, but I didn’t catch it being called the “More Taste, Less Filling League” - which is actually somewhat humorous given the absurdity of a name like that.
If you’re going to position yourself as better than all other LiGHt(e) beers (which you remain dead set on), you might as well go back to the Bud Light sucks angle. Or find something original — Man Law was a step in the right direction. Be you, Miller Lite, be you.
Sincerely,
Identity Crisis in Milwaukee
PS- The website is slightly better. At least the locker room reinforces both ad claims and promotes interactivity.
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