Dear Bluefly.com,
So evidently this ad is from 2005, but you’ve been running it quite a bit these days and even produced some new follow up spots. Hooray for consistency. On the other hand, I don’t think this guy would be too happy with you. Oprah’s organization guru is all about clearing out those closets and “owning your stuff, not letting your stuff own you.” And, really, do you want to be disagreeing with Oprah? That can’t bode well for business.
Cheers,
K
Dear Cable,
Whenever my dear friends and I see your “When Cable Competes…You Win” advertisements, we went to do what this nice little old lady did. Everybody’s main beef with cable is that the prices are jacked up and the customer service totally sucks…and why? Because you don’t have to compete with anybody!! Sure, cable has been able to compete with phone companies, but the idea of cable companies competing with each other is what we all really want. So, really, you are just pissing me off with this self-righteous attitude that you are making our lives better - which you aren’t.
Not to mention, why does every person in your ads have a serious twang? Are these the only people who appreciate cable? Though, from my understanding, most folks in the country have to use satellite anyways. How about allowing for some competition and I’ll start to take you seriously. Until then, the household slogan of “Drop the Bomb on Mediacom” will remain in place.
Sincerely,
K
Dear Cotton,
This is a primary demand advertisement?! Whaaat? It’s chic, it’s visually terrific, and I didn’t even know it was for cotton! Cotton! After years of dealing with “The Other White Meat” and what I consider to be the tired old Milk ads, this is so darn refreshing!
Another great ad after the jump.
Dear Dunkin’ Donuts,
I’ve heard you have great coffeee. However, where I’m from, most Dunkin’ Donuts went out of business about 7 years ago and were replaced by “County Donuts and Liquor” (No, I did not make that up.) So, the new commercials - where the Dunkin’ Donuts coffee now being sold at grocery stores is snapped up so fast they can barely stock the shelves - just don’t really ring with those here in Middle America. My suggestion is more targeted buys telling consumers who don’t know about your coffee precisely why it’s being snapped up so darn quickly.
Love,
K
PS - I’ll probably try it anyways, I love that Rachel Ray.
Dear Buckley’s,
I do not care how well your cough syrup works - and everyone else I’ve spoken with agrees. If I cannot tell the difference between your product and “pig tongue scrapings” or a “public restroom puddle,” I will stick with Vicks or anything else that is medicine flavored.
I understand you are running the spots in male dominated markets (SpikeTV), but even guys are not that disgusting. I think you can have a disclaimer about the nastiness without inducing the desire to vomit.
Regards,
K
Dear Patron Spirits,
Your “some perfection is debatable” ads are charming and drive the point home: Patron is damn good te-kill-ya tequila, no arguing about it. They have been even more elevated by the slight tweak that is keeping them fresh and innovative. The tweak I am speaking of is the ads that are perfectly tailored to the television show during which they air. During the Daily Show we get 2 guys arguing at a bar, one is for “Headlines,” the other for “Punchlines.” Last night during Nip/Tuck we had two women who were taking sides based on the show’s title. This little twist based on extremely targeted media buys brings new life to an already strong campaign strategy.
Keep It Up!
Sincerely,
K
Dear FreeCreditReport.com,
So I have some issues with the fact that your credit reports aren’t so free, but that’s not the bone I’m picking today…
Dear AG Edwards,
I would like to compliment you on the consistency of your current campaign. This is a quality that many advertisers ought to be incorporating into their strategies but, sadly, are not. (Ask.com, I am talking to you. It’s a new campaign every week. The algorithm? Musical production ads? Instant getification? Make up your damn minds.)
I digress…
The Nest Egg is featured in commercials with actors, it is featured in commercials where it is the sole focus, and it is prominent on your website. The strong theme allows viewers to connect with and recall the brand in the many different forms and styles of communication. Not only this, but the spots are clever without being corny.
Bravo.
Sincerely,
K
PS - You can view the television, print, and online ads here. You can even download the music from the ads!
