Dear Cheetos,
I guess if I eat your disgusting cheesy fried things (which I hate more than Doritos), I will be convinced by Chester Cheetah to be a terrible human being. In your recent television spot, at Chester’s urging, a young woman gets revenge on a fellow laundromat user by pouring Cheetos into her dryer full of white clothing.
I don’t even know where to begin with this one. As if people didn’t already think television was unraveling the moral fabric of society, you have to literally send a message for people to be total assholes. My only guess is that your target market is total assholes and you are just trying to relate and offer them a snack that will justify their evil doings…I just don’t know…
As for generally nice people and those worrying that television erodes our values, I don’t see them giving you very much positve feedback or buying your nasty cheesy snacks.
I can only imagine what Chester will encourage some jerk to do in the next spot…
Disdainfully,
K
UPDATE: Just to clear things up, I’m all about advertising pushing the limits. Give me ads with sex, drugs, and booze and I will probably send out a shoutout if it’s creative and on-target. Many would say ads like these are “unraveling the moral fabric of society,” which would contradict my statements above. To clarify, my problem with the commercial is the way the commercial encourages viewers to treat others in an unkind manner. That’s it. I don’t think it’s very a nice message. I saw the ad and immediately was turned off and was just sharing my thoughts. No need for anyone to get nasty.
I don’t think a cartoon cat can make you “be a terrible human being”. If it makes you want to do terrible things then you may want to seek help and not watch so much TV. The commercial is funny. It has a slightly dark humor to it and it is brilliant. Remember the commercial for milk , where the cats are mad because the old lady didnt have real milk? That didnt make you mad did it. Any way, you hate cheetos so your opinion holds less ground.
[...] I am not a fan of your laundromat commercial, I have to hand it to you for drumming up a lot of interest. There [...]
At least the picture of Cheetos looks kinda tasty. That damn cartoon cat has such a weird haunting quality. Like your blog.
I agree – and the two dumb phocks here who guffaw at anything pre teen are just another reminder that phake cheese rots your brain, and likely your testicles too.
I figure the numb nutted adverising lacky who came up with this was looking for the trailer trash crowd that both does their clothing and likely dines at the local laundromat… or kids still living off or mom and dad’s allowance. We don’t eat that crap anyway, but it’s interesting that most people who DO see this commercial as an idea to help kids learn even more ways to get into malicious mischief.
Just my 2 cents…
While I don’t think television is ‘unraveling the moral fabric of society’, I do agree the makers of Cheetos are sending a message ‘for people to be total assholes’.
Their latest is worse. Some office worker finds a cubicle who’s contents are rather neat (obsessively neat), and this worker is encouraged to leave Cheetos and ‘Cheeto dust’ on business cards and other contents and objects in the cubicle. Including crushing a Cheeto inside a laptop. What the hell is that?!
I know most people don’t learn their manners and social skills from commercials (at least I hope they don’t); I still think this is a rather poor advertising campaign. At least it is for me.
The world has enough assholes without anyone encouraging them. I may never eat a Cheeto again.
K
I couldn’t agree with you more!!!
I also believe that if you’re not part of the solution, then you’re part of the problem.
For this reason I will not buy Any Cheetos Products while these ads continue.