Dear Sales Genie,
I saw one of your commercials tonight that I have seen before, but this time something struck me. Sales Genie? Wasn’t that the company who ran the distasteful, racially stereotypical ads during the Super Bowl? No way, I thought. This sweet little bead-stringing girl in the somewhat cheesy, rather low-budget but not at all offensive ad I was watching could not be produced by the same company who created those juvenile spots. Could they? I checked my Super Bowl live blog and there they were - the Indian spot during the 5:45 CST break and the pandas during the 7:31 break.
Did they fire the agency who produced the Super Bowl commercials and decide to re-air the old ones instead of hiring a new agency? (Perhaps they could not afford one.) Do they plan on continuing to run these two vastly different campaigns simaltaneously? (Doubtful, because I haven’t seen the cartoon ads since the Super Bowl.)
Either way, both campaigns completely suck - but for extremely different reasons. The original is painfully lame and the Super Bowl ads are just repugnant. If you can afford it, hire a new agency and stay away from overly-adorable little children who are negelected by their overworked parents living a life without Sales Genie and racially insenstive cartoons.
Flabbergastedly Yours,
K
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