Dear TheLadders.com
If this is not the most stuck up ad I’ve ever seen, I’ll be damned:
http://youtube.com/watch?v=WhqqAUh1VPU
I am actually pretty sure you’re connecting with your audience here, but at whose expense. We’ve got the clean cut guy playing tennis whose “game” is ruined by a bunch of unkempt slobs. I think there’s better ways of conveying that you have jobs for elite than making those who aren’t qualified look like riff raff.
Sincerely,
K
I think it is a great ad, stands out amongst the clutter, and gets the message across loud and clear. (sadly, I’m not in their target market (yet)).