Dear Days Inn,
I like your new logo and the spot I saw today was generic and fine, except for…
The cute (but not Q/C) kid who says she had FIVE doughnuts for breakfast. FIVE FREAKING DOUGHNUTS!?!? That’s how you want to convince parents to bring their kids there? Make them hyped up buckets of lard? Ensure that they beg for five doughnuts every morning for weeks after your return? I am sure tons of kids out there who see the commercial are like, “Endless doughnuts! Rad!” (Or whatever the kids are saying these days.) But, kids aren’t the ones paying for the hotel room.
Consider a different selling point. Maybe the pools, especially since the soon-to-be-tubby kiddo is in a swimsuit…but talking about breakfast makes perfect sense?
Think about it,
K
