Dear Readers,
I know I promised In-Depth Super Bowl analysis, but that live-blogging sure did burn me out. Fear not, I’ll get to it in time. Anyways, taking some time will allow for a good hard look back and for all of us to ignore the highly unwarranted hype.
Truly Yours,
K
Dear Brother,
I’ll start this off by saying I really don’t think I am in your target market, nor the target market for the product I’m about to compare your ads to. However, I do watch the channels where you are running ads and every time I think, Did they consider this? This being that the fact that the focus of your new ad campaign (Plan B) uses the market name of the over-the-counter emergency contraceptive. If one is to google Plan B the top result is…
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FIRST HALF
5:35 PM CST: Bud Light. No Surprises. Bud Light makes you breathe fire? Group consensus is that it doesn’t live up to magic fridge. But will anything?
5:36 PM: Mansion. Sleeping Man. Slightly resembles Steve Martin. Not Steve Martin. D just said it’s a Godfather reference. Front of car in bed. Audi is threatening old luxury. I liked it. It kept me wondering most of the time, therefore intriguing me. And it’s good funny but it relates.
5:37 PM: Okay. Writing each time for each ad is already annoying. We’re going to go with time at the beginning of the commercial break.
5:45 PM Break
1st: We’ve got the Roxbury song. Everyone is falling asleep and messing things up. There’s Diet Pepsi Max – Everyone’s up! And head shaking. Diet Pepsi is still gross.
2nd: Cartoon. Indian accent. Exaggerated Indian Accent. Who will be offended? Sales Genie. Hmmm…
3rd: Terminator show promo. Boo.
5:48 PM Break
1st: Giant cheese wheel. What’s it hiding? Bud light. Yep. Okay I liked that one. A lot better than the first. Another cheese run. That’s good
2nd: Exercise in abandoned places. Under armour makes shoes now. Huh. This is pretty artistic. Trying to be Nike? Yep. Claiming the future. I think they’re actually saying we’re taking taking the crown from Nike. Not only will we try to steal your business, we’re going to try and steal your advertising style too. Good luck.
5:58 PM Break
1st: Peaceful squirrel. Screaming animals. That is the lady from the badmouthing Orbit commercial. Tires. Hmmm
2nd: Flashing Doritos messages. What Dorito did they pick?
3rd: Singing country girl I have never heard of. Snooze. Lamp fringe. Oh it turns out it was still part of the Doritos ad. Wow, that’s not really at all in any way targeted at the Doritos audience of past. I don’t think sweet girl singing with guitar will really resonate with the Doritos-eating crowd.
4th: TV promo
5th: Idol promotion.
6:02 Break
1st: Angelina Jolie commercial. I hate her. Don’t care.
2nd: Derek Jeter. Grass growing everywhere. Balls out of pipes. (Geez that sounds kinda dirty.) G2. Low calorie. I’ve been wondering for ages. Some special effects joke.
3rd: Here comes the Go Daddy commercial. Is that Danica Patrick? It is! We’ve decided that the hot babes are their way of saying thank you to all the computer geeks who keep Go Daddy in business and don’t have much contact with the ladies.
4th:Dell commercials – this guy is a celeb now and fighting AIDS makes people fall in love with you. I’m all for philanthropy but that’s a bit much.
6:05 PM Break.
1st: Carrier pigeons. Giant pigeons. Chaos. FedEx. Like it. Fed Ex always delivers (pun intended.)
2nd: Car dealership. Glondor. But why?
3rd: Interview. His stain is screaming at the interviewer. That was great. Go Tide Pen!
4th: Tom Petty halftime promo
6:13 Break
1st: Budweiser animal triumph story. A beloved Bud clydesdale trained by the beloved Bud dalamation. I can’t help it, I love it
2nd: Comic book movie with Rober Downey Jr. and Terrence Howard.
3rd: Another halftime promo.
6:18 PM Break
1st: Corolla. Sleeping badgers. As a former Corolla owner I want to like it. But I can’t. I don’t.
2nd: Cow. Football players. Punching. Movie ad. George Clooney! Renee Zellweger. Hmm…
3rd: Car commercial. Old car. Navigation for Napoleon. Garmin. Eh….I don’t get it. I’m assuming there was something for me to get, but I’m lost. Did Napoleon even ride a really tiny horse? And what does that have to do with him using a Garmin to get to his troops?
6:23 Break
1st:Woman at office. Her heart just leapt out of her chest. At first I really thought her boob was exploding. Career buidler.
2nd: Lady walking on white. Drinking. Sobe. Dancing lizards. To Thriller. What does a lady on a totally white set have to do with thriller? Grill-wearing lizards. MJ did not wear a grill. That was awful.
3rd: Skeezey dude outside of store. Oh I’ve heard about this. Perscription meds are putting your local drug dealer out of business.
6:28 PM
1st: Black line drawing animation. Pushing the boulder up the hill. We’ve decided it’s a financial ad. WE WERE WRONG!!!! GMC hybrid. Tomorrow everyone will say, “Remember that financial ad with the guy and the boulder?”
2nd: Carlos Mencia and the foreign guys are back. Funny new spot following a previous theme.
3rd: Another Idol promo.
6:37 Break
1st: Disney movie. Looks dark. The second Narnia movie.
2nd: Lady with unibrow. She smells of nuts so everyone loves her.
3rd: Basketball players and the 5. Charles Barkley is apparently lonely. It was pretty funny though.
4th: United Way NFL.
6:40 Break
1st: Timberlaaaaake! Being pulled by a force. I already know it’s Pepsi. Samberg! Junk on the mailbox. Ouch. Drinking Pepsi pulls what you want to you. Like the ad, still hate Pepsi.
2nd: Another Doritos ad. Patiently awaiting a mouse. A giant mouse! Much much more on target. UPDATE: Aforementioned giant mouse haunted my dreams last night. No joke.
6:54 Break
1st: Future race cars. For Nascar.
2nd: Cheap looking ad. Local.
3rd: Local again.
3rd: Ford ride swap. According to C it’s not even new.
4th: Obama!!!!!!! Donations totaling $32 mil in January helps buy Super Bowl ads.
Half Time Break…2nd Half After the Jump
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Dear Readers,
Usually advertising types like to pull the old There’s some football game tonight? I just knew it was the Commercial Bowl bit. I, however, quite enjoy football, and after getting over the fact that Brett Favre won’t be there I am still deciding whether to go for Eli “Aw Schucks” Manning or Tom “GQ” Brady. Either way, I’ll still be paying close attention to all of the hugely disappointing terrific new ads. In fact, I’ll be live blogging! If you watch tv with your laptop in your lap as I do, check in during the game and see if you agree!
LOVE,
KR
Dear Nationwide,
I have always disliked the commercials where “Life Comes at You Fast” in the most rediculous situations that make drivers look like idiots. For example, where the guy crashes the car because he can’t pull a damn scarf off his face or the one where those kids are singing that goof-ass song (has anyone ever played that game?) and their mother, who evidently doesn’t watch the road, plows the car into a whole in the middle of the road. That being said….
Dear Cheetos,
Although I am not a fan of your laundromat commercial, I have to hand it to you for drumming up a lot of interest. There have been tons of searches about it and my post about it is, by far, my most popular. Although it wasn’t for me, you have struck a chord and gotten people talking. Well played, I say, for creating a campaign that has placed Cheetos in the minds of many consumers.
Sincerely,
K
Dear Jiffy Lube,
Imagine my delight when you rolled out a new spot that took the same theme of your other ad (Break down, who knows what you’ll miss) and removed the total creep factor. This time around, somone broke down and missed out on a rockstar at a wedding reception. This situation still sends the message that you could miss out on some important/cool situations because you failed to take care of your car, but leaves out the part that makes me people feel uncomfortable that a seemingly nice guy’s family has been stolen by a Russian janitor. Once you stop airing the missed birth commercial I will officially consider my work here done.
Cheers,
kr
Dear Cheetos,
I guess if I eat your disgusting cheesy fried things (which I hate more than Doritos), I will be convinced by Chester Cheetah to be a terrible human being. In your recent television spot, at Chester’s urging, a young woman gets revenge on a fellow laundromat user by pouring Cheetos into her dryer full of white clothing.
I don’t even know where to begin with this one. As if people didn’t already think television was unraveling the moral fabric of society, you have to literally send a message for people to be total assholes. My only guess is that your target market is total assholes and you are just trying to relate and offer them a snack that will justify their evil doings…I just don’t know…
As for generally nice people and those worrying that television erodes our values, I don’t see them giving you very much positve feedback or buying your nasty cheesy snacks.
I can only imagine what Chester will encourage some jerk to do in the next spot…
Disdainfully,
K
UPDATE: Just to clear things up, I’m all about advertising pushing the limits. Give me ads with sex, drugs, and booze and I will probably send out a shoutout if it’s creative and on-target. Many would say ads like these are “unraveling the moral fabric of society,” which would contradict my statements above. To clarify, my problem with the commercial is the way the commercial encourages viewers to treat others in an unkind manner. That’s it. I don’t think it’s very a nice message. I saw the ad and immediately was turned off and was just sharing my thoughts. No need for anyone to get nasty.
