I guess if I eat your disgusting cheesy fried things (which I hate more than Doritos), I will be convinced by Chester Cheetah to be a terrible human being. In your recent television spot, at Chester’s urging, a young woman gets revenge on a fellow laundromat user by pouring Cheetos into her dryer full of white clothing.
I don’t even know where to begin with this one. As if people didn’t already think television was unraveling the moral fabric of society, you have to literally send a message for people to be total assholes. My only guess is that your target market is total assholes and you are just trying to relate and offer them a snack that will justify their evil doings…I just don’t know…
As for generally nice people and those worrying that television erodes our values, I don’t see them giving you very much positve feedback or buying your nasty cheesy snacks.
I can only imagine what Chester will encourage some jerk to do in the next spot…
UPDATE: Just to clear things up, I’m all about advertising pushing the limits. Give me ads with sex, drugs, and booze and I will probably send out a shoutout if it’s creative and on-target. Many would say ads like these are “unraveling the moral fabric of society,” which would contradict my statements above. To clarify, my problem with the commercial is the way the commercial encourages viewers to treat others in an unkind manner. That’s it. I don’t think it’s very a nice message. I saw the ad and immediately was turned off and was just sharing my thoughts. No need for anyone to get nasty.