I know that you are known for your extremely peculiar commercials and I think I know your target market these days: grown up gamers. This could be a great ploy for you, because these fellows may just treat trading like a game and blow all their money on your trading prices before they spend it all and go back to playing Halo 3 in their Mom’s basement.
However, have you considered that you may be alienating your other, wealthier target markets? When it comes to the more professional set, I think they’d rather NOT go with the company that uses the words “tool” (TWICE) and “dirt squirrel” in its advertising. And, as we know, the professional type are likley to be much savvier investors and will keep giving you money for much longer, no matter how “great” of an investor all those fancy charts on your website could make those tools in the ad.