Dear Advertiser,

Just a Little Friendly Advice

More Like Freaking Out May 21, 2008

Filed under: Keep It Up — K @ 2:53 pm
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Dear AIG,

I am a sucker for the quirky/cute kid. This kid is cute, but probably wouldn’t be nearly as cute if he weren’t so adorably quirky. You have found the ultimate Q/C kid. I caught the commercial about him not being able to sleep for the first time today and was fascinated. Plus, it kept me listening about boring insurance stuff because his delivery is so great. I also found the vacation spot, which is rich! Keep it up,

K

P.S. Both commercials are after the jump
P.P.S. The second ad is missing the first 2 seconds. It starts with our favorie Q/C kid saying, “I can’t sleep.”
P.P.P.S. Best line: Dents are easy to fix but liability’s the NIGHTMaRE.
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Getting Together for a Good Cause March 27, 2008

Filed under: Keep It Up,Love, KR — K @ 2:09 pm

Dear Al Gore,

Your rock. I just read about the ad campaign for your not-for-profit The Alliance for Climate Protection that is slated to begin next week. Now we all know that PSAs tend to be A) boring or B) trying a bit too hard to be edgy. However, what I just read about your campaign literally brought a smile to my face. Let’s have a read at the clip from the 60 minutes article:

Some of the ads will feature unlikely alliances to drive home the message that people of all stripes are concerned about global warming. These include the Rev. Al Sharpton and the Rev. Pat Robertson, Toby Keith and the Dixie Chicks, and Nancy Pelosi and Newt Gingrich.

This is absolute brillance. I would like to shake the person who came up with this strategy’s hand. Hell, I might even bear hug him or her. Among the pairings, that of Toby Keith and the Dixie Chicks is astounding. For those who don’t remember, they had a long battle over opinions on Bush that at one point involved shirts reading “FUTK”. As divisive as politics have been along party lines these days, this campaign will give strong evidence that global warming that transcends politics.

All the Best,

K

 

Eaten Alive March 3, 2008

Filed under: Keep It Up,Love, KR,TV — K @ 3:06 am
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Dear Wachovia / AG Edwards,

I have known for a bit that AG Edwards had been folded into Wachovia, but I had forgotten, and the commercial I saw to night delivered me what I have to admit was a very nice reminder. Unfortunately, I cannot find the video. (Shame on you, Wachovia. youTUBE these things!) As I have mentioned before, I have had a great deal of respect for AG Edwards advertising stragtegy, and I have always enjoyed Wachovia’s ads (though I have not mentioned this).

The adverisement tonight, which I shall entitle “With” (hell, that may even be the real title) was quite pleasant. It had fantastic narration, charming visuals, and at the very end my beloved egg rolled right into the Wachovia logo. I positively love advertisements that provide me with an enchanting and memorable experience and this was certainly one of those. Well done.

All the best,

KR

 

Kindest Sir or Madam January 23, 2008

Filed under: Keep It Up,Print — K @ 3:44 pm
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Dear Ooops Spamfilter,

I adore your new print ads for a couple of reasons. First of all, this is a situation (receiving absurd spam) that pretty much everyone can relate to, and the matter-of-fact reply emails really add to the ludicrous nature of the spam. Second, I love copy heavy ads. I am constantly lamenting the small number of them these days. Your ads are intelligent and clever, and I commend you. Now all you need to do is roll out a few replying to that guy who is going to help me refinance my mortgage (at no cost to me!) and that fella who is going to give me a great deal on “viagra.”

Sincerely,

K

 

Elf Food January 13, 2008

Filed under: Keep It Up,Love, KR,TV — K @ 2:13 pm
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Dear Citi,

Wow. I just love your new “story” campaign. Every new ad actually makes me feel delighted and the most recent certainly does not disappoint. I’ve spoken before about how “too much funny” can be a bad thing, but your ads are so craftily clever and on target that I can’t get them out of my head. Plus, by adding these little details, it really enhances how the commercials are telling a story. My examples after the jump.

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On Demand. November 28, 2007

Filed under: Keep It Up,Love, KR — K @ 12:21 pm
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Dear Cotton,

This is a primary demand advertisement?! Whaaat? It’s chic, it’s visually terrific, and I didn’t even know it was for cotton! Cotton! After years of dealing with “The Other White Meat” and what I consider to be the tired old Milk ads, this is so darn refreshing!

Another great ad after the jump.

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Right on Target November 7, 2007

Dear Patron Spirits,

Your “some perfection is debatable” ads are charming and drive the point home: Patron is damn good te-kill-ya tequila, no arguing about it. They have been even more elevated by the slight tweak that is keeping them fresh and innovative. The tweak I am speaking of is the ads that are perfectly tailored to the television show during which they air. During the Daily Show we get 2 guys arguing at a bar, one is for “Headlines,” the other for “Punchlines.” Last night during Nip/Tuck we had two women who were taking sides based on the show’s title. This little twist based on extremely targeted media buys brings new life to an already strong campaign strategy.

Keep It Up!

Sincerely,

K