Dear Advertiser,

Just a Little Friendly Advice

Consistency is Key November 2, 2007

Filed under: Keep It Up,Online,TV — K @ 8:43 pm
Tags: , ,

Dear AG Edwards,

I would like to compliment you on the consistency of your current campaign. This is a quality that many advertisers ought to be incorporating into their strategies but, sadly, are not. (Ask.com, I am talking to you. It’s a new campaign every week. The algorithm? Musical production ads? Instant getification? Make up your damn minds.)

I digress…

The Nest Egg is featured in commercials with actors, it is featured in commercials where it is the sole focus, and it is prominent on your website. The strong theme allows viewers to connect with and recall the brand in the many different forms and styles of communication. Not only this, but the spots are clever without being corny.

Bravo.

Sincerely,

K

PS – You can view the television, print, and online ads here. You can even download the music from the ads!