Dear Advertiser,

Just a Little Friendly Advice

Keeping The Kiddos Plump May 21, 2008

Filed under: Really?!,TV — K @ 4:41 pm
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Dear Days Inn,

I like your new logo and the spot I saw today was generic and fine, except for…

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Eaten Alive March 3, 2008

Filed under: Keep It Up,Love, KR,TV — K @ 3:06 am
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Dear Wachovia / AG Edwards,

I have known for a bit that AG Edwards had been folded into Wachovia, but I had forgotten, and the commercial I saw to night delivered me what I have to admit was a very nice reminder. Unfortunately, I cannot find the video. (Shame on you, Wachovia. youTUBE these things!) As I have mentioned before, I have had a great deal of respect for AG Edwards advertising stragtegy, and I have always enjoyed Wachovia’s ads (though I have not mentioned this).

The adverisement tonight, which I shall entitle “With” (hell, that may even be the real title) was quite pleasant. It had fantastic narration, charming visuals, and at the very end my beloved egg rolled right into the Wachovia logo. I positively love advertisements that provide me with an enchanting and memorable experience and this was certainly one of those. Well done.

All the best,

KR

 

Maybe You Should Stick to Print March 1, 2008

Filed under: Love, KR,Really?!,TV — K @ 3:58 pm
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Dear Celebrex,

After the whole Vioxx fiasco, I understand that you have to be very clear with consumers about how your product just may kill them. That being said, I don’t think an entire commercial of fine print is the way to go. While most ads show happy people feeling better with a blurb about horrific side effects towards the end, your entire animated ad is nothing but over two minutes (YES, OVER TWO MINUTES) of explaining the multitude of risks. Let’s have a watch:

I don’t have arthritis, so I don’t know how bad it sucks, but all of those side effects (like dying) sound a whole lot worse.

The laundry list of things to worry about includes:

  • Heart attack
  • Stroke
  • DEATH
  • “Skin reactions” (that’s a wee bit vague, if you ask me)
  • Stomach and intestine problems including bleeding and ulcers
  • DEATH
  • Indigestion
  • Abdominal pain
  • Nausea
  • Not to mention, it’s incredibly boring. Your best bets are to A) hire a new media planner and B) maybe lay off the advertising until something fresh has come out of R&D.

    Cheers,

    K

    PS – I’m not saying you should hide the risks (see: Vioxx), but what I am saying is that a product with so many risks may need to rethink advertising until it is a bit safer.

    PPS – I’m still not entirely sure this isn’t some sort of punishment from the FTC. That’s actually the best explanation I can come up with for this trainwreck…

     

    On My Side! January 24, 2008

    Filed under: Love, KR,TV — K @ 12:04 am
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    Dear Nationwide,

    I have always disliked the commercials where “Life Comes at You Fast” in the most rediculous situations that make drivers look like idiots. For example, where the guy crashes the car because he can’t pull a damn scarf off his face or the one where those kids are singing that goof-ass song (has anyone ever played that game?) and their mother, who evidently doesn’t watch the road, plows the car into a whole in the middle of the road. That being said….

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    Giving Credit Where Credit is Due January 23, 2008

    Filed under: Love, KR,TV — K @ 3:19 pm
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    Dear Cheetos,

    Although I am not a fan of your laundromat commercial, I have to hand it to you for drumming up a lot of interest. There have been tons of searches about it and my post about it is, by far, my most popular. Although it wasn’t for me, you have struck a chord and gotten people talking. Well played, I say, for creating a campaign that has placed Cheetos in the minds of many consumers.

    Sincerely,

    K

     

    Mission Accomplished (Sort of) January 20, 2008

    Filed under: Love, KR,TV — K @ 3:42 pm
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    Dear Jiffy Lube,

    Imagine my delight when you rolled out a new spot that took the same theme of your other ad (Break down, who knows what you’ll miss) and removed the total creep factor. This time around, somone broke down and missed out on a rockstar at a wedding reception. This situation still sends the message that you could miss out on some important/cool situations because you failed to take care of your car, but leaves out the part that makes me people feel uncomfortable that a seemingly nice guy’s family has been stolen by a Russian janitor. Once you stop airing the missed birth commercial I will officially consider my work here done.

    Cheers,

    kr

     

    Ruining Society January 16, 2008

    Filed under: Love, KR,Really?!,TV — K @ 12:22 am
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    Dear Cheetos,

    I guess if I eat your disgusting cheesy fried things (which I hate more than Doritos), I will be convinced by Chester Cheetah to be a terrible human being. In your recent television spot, at Chester’s urging, a young woman gets revenge on a fellow laundromat user by pouring Cheetos into her dryer full of white clothing.

    I don’t even know where to begin with this one. As if people didn’t already think television was unraveling the moral fabric of society, you have to literally send a message for people to be total assholes. My only guess is that your target market is total assholes and you are just trying to relate and offer them a snack that will justify their evil doings…I just don’t know…

    As for generally nice people and those worrying that television erodes our values, I don’t see them giving you very much positve feedback or buying your nasty cheesy snacks.

    I can only imagine what Chester will encourage some jerk to do in the next spot…

    Disdainfully,

    K

    UPDATE: Just to clear things up, I’m all about advertising pushing the limits. Give me ads with sex, drugs, and booze and I will probably send out a shoutout if it’s creative and on-target. Many would say ads like these are “unraveling the moral fabric of society,” which would contradict my statements above. To clarify, my problem with the commercial is the way the commercial encourages viewers to treat others in an unkind manner. That’s it. I don’t think it’s very a nice message. I saw the ad and immediately was turned off and was just sharing my thoughts. No need for anyone to get nasty.